Bleach London Aubergine Dream Review, attempt two

Bleach London Aubergine Dream Review, attempt two

My first attempt with Bleach London Aubergine Dream went well but was honestly a little bit underwhelming. Not a bad colour, just not very vibrant or long lasting.


Here we go again. The starting point – pretty evenly blonde, free from any other temporary dyes or coloured shampoos. I really need my roots doing.


Just to mix things up a little bit, I thought I would start with the Bleach London Reincarnation Mask. I’ve heard great things and when it’s been so long since I’ve had a cut, my ends could use all the help they can get. This thing feels amazing. The instructions are basically apply after shampooing and leave on for 10-20 minutes while you relax or mince around pretending to tidy up.

Just like last time, the application is super easy. It really is great only having half a head of colourable hair, I’m not so sure I’d try out as many colours if it took hours to apply every time.

Another bonus to short, not so there hair is the minimal risk of dye going everywhere. Twist it on top and forget about it. Attempting to put clean sheets on the bed is a little bit too risky though, would not recommend. The bottle advises leaving the product on for 30 minutes, it was more like an hour after I’d gotten distracted which I was hoping was going to help increase the colour.

All washed out and zero staining to my towels or bath. I may be optimistic but this seems a tad more vibrant than the first try.

I hate how drying your hair automatically lessens the colour. I don’t hate this result though. Added bonus that my hair feels amazing.

As much as I really do want to love Bleach London Aubergine Dream, I have my reservations with the intensity of the outcome compared to how it is advertised. It does make my hair feel great though and the colour is far from bad. There could also be an element of user error for not completely following the instructions to the letter and choosing the lazy girl application option. I suppose as long as you’re prepared to not quite match the bottle, you won’t be disappointed. There’s an added bonus of this product washing out completely every time (every time I’ve tried it so far anyway), this does make me quite tempted to try the Blullini despite swearing off blue for life. The hairdressers wrath is currently my only deterrent.

Stay tuned!

Much love!